More donations from the public fundraising domain
Swiss Transfusion SRC has the good fortune of being able to rely on a large circle of loyal benefactors who actively support blood stem cell donation. In 2020, they donated a total of CHF 1,072,545. This resulted in an increase in public fundraising revenue by around 13 per cent compared to 2020 (CHF 780,671).
The supporter programme launched by Swiss Transfusion SRC in 2020 contributed to the good public fundraising results once again in 2021. Almost 2,200 new supporter agreements were signed in 2021. These, combined with amounts from existing supporters, brought in CHF 348,361 in donations. The name of this programme will be changed to the «benefactor programme» in March 2022, in order to position it more clearly going forward.
Appeals for financial donations addressed to various groups (direct marketing) resulted in contributions amounting to CHF 288,648 down from CHF 371,874 in 2020. The decrease was due to the fact that the mailings sent out in 2021 offered not only the option of a one-time donation, but also that of joining the support programme, revenue from which is now shown in a separate category (see chart). An additional CHF 58,355 came in as individual or event-related donations (2020: CHF 107,022). These might be in connection with the death or birthday of an individual or from companies, for instance. Unlike the case in 2020, some benefit and charity events on behalf of blood stem cell donation could be held in 2021: the student association Marrow hosted a virtual national Leukemia Charity Run, for instance, and Golf Club Payerne organised a golf tournament with players from the professional ice-hockey team HC Fribourg-Gottéron. Thus, total income in this category, CHF 119,722, was significantly higher than the total for 2020 (CHF 9,833), when the coronavirus pandemic made such events impossible.